Michelle Wie is a four time winner of the LPGA who grew up in Hawaii.
Alongside StarKist’s iconic mascot Charlie® the Tuna, she will represent the StarKist Tuna Creations®, Salmon Creations® and Kid’s Creations® single-serve pouches.
Wie said with her gluten-free lifestyle, it is hard to find smart and convenient snacks that keep her full and satisfied while she’s training and on tour.
She said she loves StarKist Tuna and Salmon Creations – because they fit into her busy lifestyle on the road or on the golf course.
As the brand spokesperson for StarKist, Wie will represent StarKist Creations products.
Andy Mecs, Director of Marketing, StarKist Co said since Wie is constantly on the go, “she has been a loyal fan of their single-serve, flavored pouches making this partnership a natural fit.”
Wie will appear in the brand’s multimedia campaigns spanning across various print and digital titles, including Eating Well and Better Homes & Gardens, as well as StarKist social platforms.
She will also be using her expertise to develop recipes and tips on behalf of the brand that fit with her active lifestyle, which consumers will see in the coming year.