
The tourism industries of member countries of the South Pacific Tourism Organization will benefit from the Belt & Road Initiative (BRI) through the promotion of the China Pacific Tourism Year 2019 (CPTY).
This was announced by President Xi Jinping on Friday when he met with Pacific Island Country Leaders from Niue, Samoa, Tonga, Fiji, PNG, Cook Islands, FSM and Vanuatu, before the Asia-Pacific Economic Cooperation (APEC).
American Samoa is a member of the SPTO.
“CPTY 2019 will celebrate and mark the opening of the door of cooperation between China and the Pacific in the tourism sector, connect people in the tourism industry in China and the region as well as increase awareness and understanding of the Pacific Island destinations in the Chinese market and vice versa” said SPTO CEO, Chris Cocker.
“In 2018, an estimated 140 million Chinese visitors have travelled the globe. Today China is the world’s largest source market of outbound tourists and strategically for SPTO and its member countries, this means better access to the Pacific Islands where tourism has greatly expanded since the early 90’s and China has emerged as not only the region’s but also the world’s fastest growing source market; and the top spender in international tourism since 2012,” said Mr Cocker.
Cocker added that the China market is the 6th largest tourism source market for the Pacific and accounts for 6.7% of the total market share.
“Inspite of its modest contribution to the overall region, China as a market has been the key driver of tourism growth in the Pacific over the past 5 years. In 2017, an estimated 143,014 Chinese travellers visited our region” said Mr Cocker.
Photo: Mr. Cecil Cocker with ASVB and MASI during a visit here.


