Off island marketing and promotions necessary

The Director of the American Samoa Visitors Bureau David Vaeafe says off island marketing of American Samoa is necessary to attract visitors who would otherwise not have known about the territory.

The Visitors Bureau budget for Fiscal Year 2020 is maintained at its current year level of $676,000.

Personnel costs for four staffers uses up $311,000. All Others – $183,500:  $50,000 goes to travel; contractual services is budgeted at $77,000; materials and supplies $43,500 and $12,000 for equipment.

There are no changes in the director and deputy director salaries, which are $90,000 and $64,000 respectively.

The other two positions are an executive assistant/special projects at $34,000 and Miss American Samoa whose salary is $30,000.

Rep. Andra Samoa asked Director David Vaeafe about the worth of off island marketing and if the bureau can work on developing village tourist sites.

Vaeafe gave this response.

Play AudioVAEAFE-TOURISM

Photo: ASVB


3 Comments

  1. Solemio

    We all know this AUTHORITY does not work, why don’t someone introduce a bill to remove it, and place it back on the DOC. Lolo will not do it…its a waste of people’s money…he makes more than the Governor, to do what? Is lolo getting some of the money back?…Shut it down, we don’t need this…Blackhole…the travel agents as they are with no commissions from the only airline…is doing a much better job, advertising the ASG and the island…maybe we should consider giving them that money, promoting local business overseas…Let’s do it now, the sooner the better….Stop wasting the people’s money…close this blackhole now..

    Reply
  2. Moli Lemana

    For eight years almost, and still saying the same thing. In previous administration with a little budget and more personnel, they were able to do a lot more to promote American Samoa and then Office of Tourism was known. What happened to the annual Moso’oi Week? Is it just donating to the Ia Lapo’a tournament………Road show…road show off island, what benefit or revenue AS is getting……

    Reply
    1. Frustrated

      Actually David Vaefe has been in this position much longer than 8 years with no real progression under his leadership or tourism development. He seems to be the only one benefiting from this, need to reevaluate and match progress with performance!!

      Reply

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