Samoa Fashion Week a Smashing Success

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Samoan fashion has been in the media recently when Parris Goebel – renowned choreographer, dancer and actress – wore an off-the-shoulder, sapphire colored Pasifika-inspired gown by E’vana Couture, one of Samoa’s celebrated labels, at the MTV VMA Awards.

Goebels was honored at the awards with three nominations for her work on Justin Bieber’s Sorry video.fashion models

It was a high note introduction to Samoa Fashion Week this week.

Some of the designers

Some of the designers

The event aims  to show case the work of emerging local designers and culminated last night with a glittering runway show where two emerging designers were to attend the Pacific Runway Fashion Show in Sydney, Australia.

Samoa Fashion Week is the brainchild of the Samoa Arts Council (SAC) and its collaboration with the Pacific Runway Fashion Show Sydney Australia.

“It’s time Samoa celebrated the local talent of which we have plenty of,” says Papalii Sonja Hunter, CEO Samoa Tourism Authority.

“The beauty of our country, the bright colours and shapes which feature in our tropical paradise have no doubt been of great inspiration to these emerging talent. Mother Nature has gifted us with beauty in abundance, and our appreciation of it is expressed through the work of these gifted artists, who have used these natural gifts as inspiration for what we have seen thus far.”Fashion Benny & model

She said, “This week so far has proven that our local talent is on par with the region, no, the world.”

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